At Small Giants, the parent company of Dumbo Feather, we’re all about investing our passion and money into projects we believe can make the world better. We’re 100 percenters—or at least that’s our aim!
The term “100 percenter” is inspired by Charly and Lisa Kleissner, tech entrepreneurs who wanted to invest their money in a meaningful way—and inspire others to do the same. That’s why they started the 100 percent impact network, which brings together likeminded people who invest all of their assets into social and environmental causes.
Now, these are some serious investors, but being 100 percent isn’t just about money; it’s about making a 100 percent commitment to ensuring your life reflects your values. As Kleissner says, “social transformation begins with personal transformation.”
Just think of all the decisions you make every day, from the big to the mundane—where you invest your super, what you eat for dinner, where you buy your coffee, what you do for work, the relationships you have. Imagine if you could align these choices with your core beliefs. We’re on the road to doing that, and while we’re still working a lot of it out ourselves, this two-step guide will help you get the wheels in motion.
1. Work out what your values are
When I’m asked what key things I want to see changed in the world, I say: protecting the environment, encouraging hope and good leadership, building businesses that do social good and working for peace. Your values might be different. You might be more of an animal person. Or someone who thinks we can’t go further as a society without learning how to be more vulnerable. The point is: if you can’t articulate the things that are most important to you, how can you ensure you’re focussing your energies in the best way?
A good way to discover what you care about is by doing volunteer work. If you know which area you want to volunteer in—children, homelessness, environment, education, health etc.—then you’re sorted. If you don’t, try a few new projects until you’re hooked on something. From this, a list of values should emerge.